: The aim of this article is a representation focused on „region“ as a product of tourism (as an economic activity). We use quantitative analysis of the attributes of this product to identify and distinguish the product „region“ to understand this phenomena. Phenomena of the preferences, characteristics and properties joined whit this term ... The result of the analysis is to distinguish three groups of indicators and possibilities for further research product "area". For example, indicators of "atmosphere", "hospitality", "security" and "friendliness" are a group of attributes perceived rather a purely subjective. Indicators "purity streets", "accessibility" and "local transport" can be identified as measurable indicators and objective methods (eg analysis of the transport network, the number of connections, evaluation transects, etc.). A third group of attributes that the present research we have chosen for the product CR "area" has the character rather synthetic and maybe we can take a correlation analysis of the results of the first two groups of indicators or agglomerated with some indications stemming from the analysis of indicators.