Aim of the paper was to assess potential of and social preferences for ecosystem services at the landscape level – example of district of the Čadca and cadastral area of the Raková village. The assessment was focused on main categories of the ecosystem services (ES), but cultural ES were investigated individually as well. Potential of ES in the landscape we expressed through the current land use. Particularity of the study area is showed in high anthropogenic pressure on environment in proximity of main built-up corridors. Here, ES potential, which is the weakest, does not correspond with high demand representing by the largest population density. However, the landscape with high ES potential is easy accessible throughout the region and overall capacities for ES of individual villages are pretty comparable.